The government’s Pick for Britain scheme encouraged UK workers to apply for seasonal jobs The government has scrapped the Pick for Britain campaign aimed at recruiting UK-based workers for seasonal farm roles, the Grocer understands. Launched last year when Covid-19 left many foreign workers unable to reach the UK in time for the beginning of the harvest season, the campaign consisted of advertising and a website hosted by AHDB which directed UK workers to roles. While it attracted big interest – with tens of thousands of Brits applying for thousands of roles during the first national lockdown – and received major backing from Waitrose, relatively small numbers of recruits made it onto farms.