Pivots your eCommerce business should make, post-COVID The COVID-19 pandemic changed the way we do business December 29, 2020 The COVID-19 pandemic changed the way we do business. For eCommerce companies especially, the challenges caused by the virus meant shake-ups in day-to-day operations while meeting changing customer needs. When the virus finally begins to ebb, eCommerce companies will need to pivot—or continue to pivot—to meet the needs of a changing economy. Luckily, however, the pandemic should have been great practice for a flexible digital business strategy. While the coronavirus continues to affect businesses in Colorado and across the world, you can analyze and apply the following strategies to enhance your eCommerce approach.