Pixotope powers LED wall for Consumer Rights gala Wednesday, 21 April 2021 Since early 2020, China Central Television has been rapidly expanding its virtual production capabilities China - Installed for China’s Consumer Rights Day gala, a 1,000sq.m LED wall dazzled viewers with graphics, all powered by Pixotope. Broadcast live on 15 March, the two-hour slot was dedicated to “informing consumers of consumer habits and business practices from major brands”. Great Wheel, a production company working within China Central Television (CCTV), designed and implemented the live graphics using Pixtope’s engine. Since early 2020, China Central Television has been rapidly expanding its virtual production capabilities for its programme delivery, with Pixotope becoming the station’s primary virtual production solution for a range of AR projects.