Creative 100 Add to collection M&C Saatchi UAE and Pizza Hut teamed up for the internet sorcery encouraging people to switch off As the UAE geared up to join millions of people across the world in raising awareness of the issues facing the planet, Pizza Hut offered customers an alternative way to get involved – other than just having to turn off their lights. With its Offline Hour campaign, Pizza Hut encouraged people in two countries to disconnect from the internet during Earth Hour in order to win a free pizza. The campaign ran through a website, created by agency partner M&C SAATCHI UAE, that only works offline with no data, no WiFi and a bit of internet sorcery. Special code built into the back end allows the site to detect when users have no active internet connection and reveal a 60-minute countdown timer. If users go back online, the timer stops and they'll be prompted to go back offline in order to claim a free pizza.