Pizza Hut Built an Offline-only Website to get People to Disconnect for Earth Hour
Creative 100 Add to collection M&C Saatchi UAE and Pizza Hut teamed up for the internet sorcery encouraging people to switch off As the UAE geared up to join millions of people across the world in raising awareness of the issues facing the planet, Pizza Hut offered customers an alternative way to get involved – other than just having to turn off their lights. With its Offline Hour campaign, Pizza Hut encouraged people in two countries to disconnect from the internet during Earth Hour in order to win a free pizza. The campaign ran through a website, created by agency partner M&C SAATCHI ...
Source: lbbonline.com