Platform Insights: TikTok defies digital ad market slowdown

The digital ad market may be slowing in 2023, but a new WARC report finds TikTok is defying the trend: its two-year growth is set to carry into this year, with ad revenue increasing 53% to reach a forecast £15.2bn.

Related Keywords

Alex Brownsell , Douyin Tiktoksocial , Technology Electronics , Platform Insights , Youtube Shorts , Instagram Reels , Global Ad Trends , Media Models ,