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Platform Insights: TikTok defies digital ad market slowdown | WARC

Published: March 21, 2023

The digital ad market may be slowing in 2023, but a new WARC report finds TikTok is defying the trend: its two-year growth is set to carry into this year, with ad revenue increasing 53% to reach a forecast £15.2bn.

Source: warc.com

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