He said people should avoid swimming alone in open water, and head to beaches that were lifeguarded. This newspaper has launched the Play It Safe campaign to encourage people to enjoy the region's water spots safely and responsibly. Picture: DENISE BRADLEY - Credit: DENISE BRADLEY/Archant2021 He said: "Open water can be deceptive, even on the hottest days. Solo swimming in such places is a massive risk. "You stand very little or no chance of being found, let alone being rescued but the desire to ‘cool down’ is sometimes irresistible." Show your support We are encouraging businesses to help spread the water safety message by displaying the Play It Safe poster in their windows.