Pleasanton Weekly selected to participate in national journalism project In era of revenue declines, intensive training focuses on helping news organizations develop sustainable business models Uploaded: Thu, Apr 29, 2021, 3:25 pm 1 Time to read: about 2 minutes Like news organizations across the United States, Embarcadero Media -- publisher of three newspapers and six community websites in the Bay Area, including the Pleasanton Weekly and DanvilleSanRamon.com -- has been working to reinvent itself as the traditional newspaper business model of advertising has declined. Now, the company is getting support from the Facebook Journalism Project to build a sustainable business by focusing on memberships, much like public radio and television stations have been engaged in for years.