In this episode of our Food and Beverage Trailblazers podcast, we speak to the CEO of Singapore-based sugar innovation firm Nutrition Innovation Matthew Godfrey about the challenges he faced when moving from an MNC to a start-up, and why he believes sugar itself is the solution to solving overconsumption. Sugar reduction and reformulation is a very hot topic in the APAC F&B industry today with the rise of health awareness, and many new firms have emerged with new technology or sweetening ingredients in hopes of tackling this issue. Nutrition Innovation however is taking a very different tack by instead focusing on making sugar itself healthier for consumption.