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Product innovation and aggressive marketing key for success post-COVID-19 – Unilever's Lifebuoy


Unilever-owned brand Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout the COVID-19 pandemic.
In 2020, Lifebuoy grew by over 50% on the back of demands triggered by COVID-19 and the brand’s COVID-19-focused communications, such as its ‘H is for Handwashing’ campaign to raise awareness of handwashing and hygiene among children.
“As the pandemic took hold, we saw a resurgence in the need for trusted, effective hygiene products. Our objective during the pandemic was straightforward – to increase the supply of and access to our affordable hand hygiene products, whilst educating more people about good handwashing habits to stay safe,”​ said Poh Khim Yin, global brand vice president, disruptive hygiene, Unilever. ....

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Shiseido plans to launch highly anticipated 'second skin' tech into market this year


Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up.
This news was announced during the Group’s 121st Ordinary General Meeting of Shareholders, where the firm discussed the importance of upholding its reputation as a world-class innovator in beauty.
“We will continue to create never before seen innovations that exceeds expectations every year,” ​said chief brand innovation officer Yoshiaki Okabe
Okabe said the firm would continue to “
provide ‘wow’ innovation to surprise and excite consumers.”​ He then revealed that the highly anticipated ‘second skin’ technology was scheduled for launch this year. ....

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