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Kao expands digital tester offerings for KATE under competitiveness push

Japanese multinational Kao Corporation has been expanding its digital tester capabilities as part of its K25 goals to enhance the competitiveness of its cosmetics business with digital offerings. ....

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My Soda aiming to fizz in sustainable beauty space with refillable hair care range


Australian personal and home care manufacturer My Soda has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.
Hitting shelves in major supermarket chain Woolworths in May this year, My Soda is the latest hair care brand from Natures Organics, a family-owned producer of personal and home care products from Victoria, Australia.
The new brand consists of plant-based shampoos and conditioners housed in refillable bottles crafted from recycled plastic, as well as refill packs designed to reduce plastic waste.
“Our bottles are designed to be reused over and over again, and our refill pouches use 80% less plastic than our standard bottle,”​ said Elise Synnott, marketing manager, Natures Organics. ....

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