PortalDisc App is a new a ‘hyper-localized and hyper-targeted’ music streaming service in Chile April 21, 2021 In spite of the South American country’s population size (roughly 19m compared to neighboring nation Argentina’s 45m), every year, over 1,500 Chilean albums are released by independent artists and labels. According to global recorded music industry body IFPI, streaming commands a 72.8% market share of recorded music revenues in Chile. To further highlight just how much the nation’s music fans love streaming, back in October 2019, Spotify reported that Chile’s capital, Santiago, which has a population of roughly 6.8 million, was responsible for over 400 million plays of reggaetón per month.