PR push needed to sell young people on wearing masks: Richard M. Perloff and Andrianna D. Peterson Updated Dec 13, 2020; Posted Dec 13, 2020 A group of young men socializing on the Ocean City Boardwalk in New Jersey July 9, 2020 aren't wearing masks.Tim Hawk | NJ Advance Media for NJ.com Facebook Share By Guest Columnist, cleveland.com CLEVELAND -- When books are written about the coronavirus pandemic, one question will loom above the rest: Why? It’s not why or how the pandemic emerged, because an answer to this can ultimately be pieced together by fine-tuned scientific analyses. Instead, the question revolves around what it is about human nature that allowed so many of us to place ourselves in the path of existential danger when we could have done otherwise.