Premium 'A by Adina' Hotel Brand Makes its Global Debut share this article 1 min AUSTRALIA - TFE Hotels has officially launched their premium A by Adina hotel brand today, and with it the concept of 'hotel living', both of which are set to elevate TFE Hotels' beloved Adina Hotels brand into a class of its own. Advertisements As TFE Hotels CEO Antony Ritch explains, the flagship brand's groundbreaking new story - unveiled on the cusp of Adina Hotel's 40th birthday with the launch of its first premium address, A by Adina Canberra - purposely side-steps any hotel category currently on the market. Instead, promising stunning form and function across the private, upscale apartment-style rooms in tandem with everything expected of a premium, full-service hotel and hotel featured design.