With more people staying home due to shelter-in-place and social distancing measures, 2020 brought disruption to many industries. And despite a surge in new and lapsed players, gaming was no exception. More people were playing, watching and streaming than ever before, and this growing demand for gaming has meant finding fresh ways of connecting with new players, bringing in new gamers as well as reengaging lapsed ones. To understand the behavior of these new mobile gamers and the evolving game motivations of existing players, we surveyed consumers in nine countries to look at consumer behavior after March 2020. This article delves into data from four of those key strategic markets for many developers: US, UK, Germany, and South Korea. This research forms the basis for a new report, Games Marketing Insights for 2021, which is available to download for free today.