Print: A Surprisingly Effective Way to Engage Younger Consum

Print: A Surprisingly Effective Way to Engage Younger Consumers

Today’s brands have more ways than ever to connect with and engage their intended audiences. Meanwhile, consumers also have an array of options for staying in touch with their favorite brands. Print may be uniquely positioned to cut through the digital clutter and prompt so-called digital natives to engage and take action. This article explores how generational differences can affect consumers’ preferences when interacting with printed communications.

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, Communications Prompt Engagement , Transactional Communications Consumer , Transactional Communications , Keypoint Intelligence , Gen Zers , Annual State , Baby Boomers , Transactional Communications Consumer Survey , Direct Mail ,

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