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Standing Out with Visually Appealing Direct Mail

Direct mail marketing remains effective due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excellent opportunity for businesses to make a long-lasting impression on their desired audience. This article explores how visually appealing direct mail designs can maximize the effectiveness of your direct mail campaigns. ....

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What Do Younger Consumers Look for in a Financial Services Provider?

Even before recent economic challenges and well-publicized bank failures, consumers of all ages have been attracted to large national banks for their credit card loyalty programs and mobile capabilities. This article explores how today’s consumers particularly younger ones are managing their finances. ....

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Print: A Surprisingly Effective Way to Engage Younger Consumers

Today’s brands have more ways than ever to connect with and engage their intended audiences. Meanwhile, consumers also have an array of options for staying in touch with their favorite brands. Print may be uniquely positioned to cut through the digital clutter and prompt so-called digital natives to engage and take action. This article explores how generational differences can affect consumers’ preferences when interacting with printed communications. ....

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