Model Pritika Swarup at IMG Models. Concept, Director Benjamin Kaufmann. Location Photographer Carl Chisolm. Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy. This IWD, Model Pritika Swarup talks juggling studies with modelling, diversity in fashion and why she decided to set up her own investment fund She’s one of IMG’s busiest models, who has – impressively – found time to study Financial Economics at Columbia University and support charity initiatives like Operation Smile (more on that shortly). Oh, and modelling in one of our latest virtual beauty shoot. Here’s what happened when we caught up with multitasking model of the moment, Pritika Swarup.