To embed, copy and paste the code into your website or blog: There is a strategic, competitive advantage to establishing privacy and security programs to protect your customers' data On January 28, we marked international Data Protection Day. And if that date doesn’t resonate with you or your organization, perhaps it should. Some of the world’s most successful companies have recognized the strategic advantage to being highly customer-centric, of course, but one of the ways to do that is to respect your customers’ privacy and protect their data. For example, companies like Apple have capitalized on the increasing value that customers place on their privacy, and on this Data Protection Day, Apple promoted numerous ways in which their products and services are designed with individual privacy protection in mind.