Provided by AVIXA July 2, 2021 After peaking at $259 billion in 2019, pro AV industry revenue dropped to $214 billion globally in 2020 due to the COVID-19 pandemic, according to the new 2021 AV Industry Outlook and Trends Analysis released by AVIXA, the Audiovisual and Integrated Experience Association. IOTA forecasts revenue will reach $232 billion in 2021 and grow to $329 billion in 2026, representing a 7.2% compound annual growth rate. Digital signage is poised for strong revenue growth, with a forecast of $32 billion in 2021, increasing to $44.7 billion in 2026. The signage market had strength going into the pandemic, as display prices encouraged proliferation. Media servers are the leading product category for digital signage—with $6.9 billion in revenue in 2021.