(Photo : Problems That Businesses Face without a Data-Driven Digital Marketing Strategy) Developing a strong digital marketing strategy is key for any business that wants to succeed today. In the modern world, the internet is often the first place that your target audience will go when they are looking for products and services like the ones that you offer, and a solid digital marketing strategy will ensure that they find your business when looking for what they need. But where do you begin when putting together a digital marketing strategy that works well? Although businesses need to utilize digital marketing in order to succeed in the information age, putting together a digital marketing strategy is still a common challenge that many business owners face. With so many digital and mobile marketing channels that are now vital for getting the word out about what you do and attracting new customers, it's more important than ever before to have a clear plan in place that you will use to learn more about and engage with your target audience effectively. Data is key to coming up with a digital marketing strategy and plan that works well.