Product Innovation – does it really exist? | Mortgage

Product Innovation – does it really exist? | Mortgage Introducer


Marcus Dussard is sales director at Hampshire Trust Bank
In times gone by, whispers of any new innovation often emerged with a tangible sense of intrigue but has it now simply become a buzzword for the masses?
So, in the spirit of science and technology I thought I would undertake a highly scientific test of my own to see just how obsessed we have become with the word innovation.
With that in mind I opened Google – other browsers are readily available – clicked on the news tab and, you guessed it, searched for innovation. This generated about 388,000,000 results (0.24 seconds). In contrast, a search of evolution generated about 180,000,000 results (0.38 seconds).

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