Programmatic And Out-of-home Advertising Still Have A Lot To

Programmatic And Out-of-home Advertising Still Have A Lot To Learn From Each Other

As part of The Drum’s Digital Advertising Deep Dive, we find out how programmatic out-of-home (OOH) advertising boomed during the pandemic, with the tech allowing advertisers to almost instantly pause or scale back campaigns – something that has always been a challenge for traditional OOH.

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Netherlands , Dutch , Dorota Karc , Albert Heijn , Jcdecaux , Drum Awards , Digital Advertising , Programmatic , Outdoor Advertising , Dtech , Edia Planning And Buying ,

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