AlleyWatch PulsePoint, the company using real-time data to unlock and activate insights for healthcare marketing, has agreed to be acquired by Internet Brands, an internet holding company that owns and operates sites like WebMD, Fodors, Lawyers.com, Medscape, Martindale, and Flyertalk. Internet Brands is a KKR portfolio company. The terms of the transaction were not disclosed. “There is no other company better positioned for PulsePoint to join forces with than Internet Brands and its portfolio of iconic health media brands, including WebMD and Medscape,” said PulsePoint CEO Sloan Gaon. “With the support of WebMD, our growth in data innovation and product development will only further accelerate to introduce new solutions that we believe will reshape the future of healthcare engagement.”