Pure Electric has agreed an exclusive distribution deal with Analog Motion to offer its customers the new Analog Motion AMX Le Classic. “The e-bike is set to define the highly competitive lightweight commuter category,” said a statement, “following a series of customer-led refinements by Analog Motion from the original AM1 bike first launched in 2017.” The e-bikes are available in either Deep Blue or Pearl White and come in two sizes, 55cm and 60cm. Hackney-based Analog Motion has chosen Glastonbury’s Pure Electric to distribute its e-bike through the retailer’s network of high street stores and website. “Analog Motion has produced a really well-thought-out bike at a very competitive price,” said Pure Electric’s Peter Kimberley. “Its decision to offer it exclusively through Pure Electric is a reflection of our rapid growth and our position as the leading retailer of e-bikes and electric scooters in the UK.”