istock As we begin to emerge from a major economic disruption, forward-facing leaders are refocusing their efforts on growth and profitability. CIOs are no exception. According to IDG’s 2020 State of the CIO survey, two-thirds (67%) of CIOs say the creation of new revenue-generating initiatives is among their job responsibilities. And a full 40% of CIOs say they must play a strategic role for their organization. What’s more, 46% cite customer experience as a new area of expansion. By shifting focus from optimizing IT infrastructure to driving revenue and innovation, IT leaders can help an organization focus on the customer experience, increase customer lifetime value, and drive growth.