Q&A: Why Direct Indexing Is the Future of Index Investing :

Q&A: Why Direct Indexing Is the Future of Index Investing
Coryanne Hicks
© (Getty Images)
African American financial advisor having a meeting with a couple and writing their financial reports in her office.
Index funds have helped democratize investing, empowering virtually anyone to own a piece of the S&P 500. But traditional index investing leaves one big element to be desired: customization.
If you own a share of an S&P 500 index fund, you can't select a pool of individual companies or their weightings. Your only options are to take the pool as it is or leave altogether and create your own pool. This latter option, known as direct indexing, is becoming increasingly popular.

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