Passengers will be in the air for about two hours before arriving at their mystery destination. Clues will be dropped along the way, with low-level flybys of landmarks (subject to weather conditions and air traffic control) taking place. Activities at the destinations range from winemaking and snorkelling to gourmet lunching. Think: premium wine regions and tropical islands. Customers will also be given hints to make sure the destination fits their interests, and will be told whether they need to bring items like snorkels or sneakers.
This comes in a context where many Australians are more open than ever to explore their domestic surrounds, some even going to great lengths to “pretend they’re in Europe” or to find Australian alternatives to big-ticket overseas destinations (which in some cases end up being better than the ‘real’ deal).