Dec. 18, 2020 Quividi, a campaign intelligent platform for DOOH, has integrated with Moving Walls, an advertising technology provider, for programmatic DOOH. Moving Walls integrated its data management platform with Quividi's real-time audience and campaign intelligence data and analytics to provide a cloud-based planning, buying and measurement solution, according to a press release. Quividi's anonymous video analytics enables better campaign intelligence via sensors and helps enable dynamically targeted campaigns. "Quividi's AVA solution will strengthen the output of our patented multi-sensor measurement solution 'Moving Audiences,'" Srikanth Ramachandran, CEO, founder of Moving Walls, said in the release. "The scalable adoption of programmatic DOOH will depend on the quality of data sets and the reliability of 'impression multipliers' that ultimately decides where and when the content will be played. We are excited to work with Quividi to empower demand side platforms with near real-time decisioning capabilities that deliver higher return on investment based on advertising spends."