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DOOH will definitely be an alternative in a cookieless future: Vishal Mukesh Parekh

DOOH will definitely be an alternative in a cookieless future: Vishal Mukesh Parekh
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Vishal-mukesh-parekh , Jcdecaux , Adonmo-pvt-ltd , Yahoo , Campaign-planner , Yahoo-india , Video-content , Last-date , Lemma-technologies , Moving-walls , Rubicon-project

Unveiling Afro-Mexican Celebrations as a Mark of Freedom

Unveiling Afro-Mexican Celebrations as a Mark of Freedom
phmuseum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phmuseum.com Daily Mail and Mail on Sunday newspapers.

Mexico , Coyolillo , Chihuahua , Angola , Coyol , Veracruz-llave , United-states , Congo , America , Mexicans , Mexican , American

THE JAPANESE AMERICAN NATIONAL MUSEUM TO OPEN NEW EXHIBITION JULY 9 A LIFE IN PIECES: THE DIARY AND LETTERS OF STANLEY HAYAMI WITH 360-DEGREE VIDEO, ARTWORK, DIARY AND LETTERS

THE JAPANESE AMERICAN NATIONAL MUSEUM TO OPEN NEW EXHIBITION JULY 9 A LIFE IN PIECES: THE DIARY AND LETTERS OF STANLEY HAYAMI WITH 360-DEGREE VIDEO, ARTWORK, DIARY AND LETTERS
pressreleasepoint.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressreleasepoint.com Daily Mail and Mail on Sunday newspapers.

Japan , Little-tokyo , California , United-states , New-york , Japanese-american-national-museum , Milan , Lombardia , Italy , Wyoming , Columbia-university , Spain

OAAN, ICL Partner on Audience Measurement for Out-of-home Sub-Sector


Stories by Raheem Akingbolu
As part of measures to enable advertisers solve the challenges associated with offline measurement, the Outdoor Advertising Association of Nigeria (OAAN) and Interaction Channel Limited (ICL), an advertising technology company, have embarked on a strategic collaboration to provide a currency of measurement for the OOH sub-sector in Nigeria, using the innovative ‘Moving Audiences’ platform.
Announcing the partnership in Lagos recently, the two parties disclosed that they will leverage best-in-class global technology, data and tools to drive strategy, planning and buying of Out-of-Home advertising for advertisers and brands.
The Moving Audiences platform comes with devices that analyse people’s outdoor patterns across the country without revealing their personal deatils, combining data with detailed mapping of every outdoor site, including places such as rail stations, shopping malls, airports, roadside, bus stops etc.

Lagos , Nigeria , Nigerian , Ijedi-iyoha , Emmanuel-ajufo , Olalekan-fadolapo , Raheem-akingbolu , Femi-adelusi , Tosan-omagbemi , Interaction-channel , Interaction-channel-limited , Media-independent-practitioners-association-of-nigeria

Omagbemi: Campaign Is Successful When Planning Is Based on Audience, Not Location


Let’s talk about your newly launched platform, ‘Moving audiences’. What is it about?
Interaction channel is an advertising technology company that holds a strategic partnership with a company known as Moving Walls. Moving Walls is a global company sitting in Singapore, but operates out of four continents and over 11 markets globally. We have an exclusive partnership with them in Nigeria and West Africa. Moving Walls basically operates an intelligence location platform. The location intelligence technology is what we have onboarded in Nigeria.
Location intelligence refers to technologies that allow you to build knowledge about behaviours of audiences or consumers across different locations and points of interest. To be able to operate this type of technology, you will need a lot of data sources. So, what we have done is not rely on one data source, but on multiple data sources, because environments defer. For instance, we are speaking within a confined environment; it is a point of interest. However, when we step out to the car park, that is another environment altogether.

Lagos , Nigeria , Magodo , Lagos-state , Singapore , Ogun-state , Ogun , Ikoyi , Nigeria-general , Ikeja , Ugochukwu-aliogo , Tosan-omagbemi

OMIG pilots test best use of location data for securing superior campaign ROI


OMIG pilots test best use of location data for securing superior campaign ROI
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
Advertising brands like Foodpanda, Kotra Pharma, and Lalamove that identify the best use of location data for planning and execution in their OOH campaigns to yield better ROI are part of Outernet Marketing Innovation Group (OMIG), a collective group of marketing innovation leaders coming together to put out the best practices and guidelines of OOH to the wider community.
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting. Moving Walls, the driving force behind OMIG, has shared a few case studies of campaigns that were planned and executed using the location media technology:

Malaysia , Philippines , Hasnain-babrawala , Kotra-pharma , Roj-tirona , Outernet-marketing-innovation-group , Better-campaign-measurement , Continuous-audience , Moving-walls , Brand-media , More-dynamic-to-environment , Brand-manager

Why courier firm Lalamove invested in OOH and DOOH during lockdown in Malaysia


By Shawn Lim-04 March 2021 01:00am
Lalamove recorded a positive growth during this period, Singh claims
As the Asia Pacific region starts to loosen pandemic restrictions, marketers need to be flexible and agile to maximize performance from their out-of-home and digital out-of-home spend. The Drum finds out how delivery firm Lalamove is getting the most mileage out of its OOH and DOOH spend in Malaysia.
It's almost a year since Malaysia introduced the Conditional Movement Control Order (CMCO), its lockdown bid to control the spread of coronavirus. The order prohibited a wide range of activities, including mass gatherings and inter-state travel. For the country's advertising industry, attractive city sites became ghost towns and most brands refocused marketing on personal and at-home devices where the public was spending more time.

China , Malaysia , Singapore , Malaysian , Melissa-sim , Rajiv-rai-singh , Conditional-movement-control-order , Asia-pacific , Rai-singh , Southeast-asia , Moving-walls , Future-of-media

Moving Walls announces appointments of Charranjeet Singh Arora, Sujit Banerjee & Heng Aw


The key appointments have been made to drive Indonesian, Indian, and emerging markets
by
Updated: Feb 8, 2021 12:23 PM
Ex CEO of Kinetic Worldwide Charranjeet Singh Arora has joined Moving Walls in his new role as Business Development Director. 
Commenting on his appointment, Arora stated, “2020 was a challenging year for everyone due to the pandemic. I’ve decided to move back to Jakarta to be closer to my family. The opportunity has now arrived to assume my new role in Moving Walls, where I look forward to working with the high-performing team here to revolutionise demand automation of OOH in the region.” 

Indonesia , Mumbai , Maharashtra , India , Jakarta , Jakarta-raya , Charranjeet-singh-arora , Asia-pacific , Sujit-banerjee , Srikanth-ramachandran , Dentsu-aegis-network , Business-development-director

'Joseph Rodríguez: LAPD 1994': New book and online exhibition by the Bronx Documentary Center


'Joseph Rodríguez: LAPD 1994': New book and online exhibition by the Bronx Documentary Center
Pacific Division officers confront a man found squatting in an apartment building garage.
BRONX, NY
.- In a year when millions of Americans poured into the streets demanding changes in police strategy, training and deployment, the Bronx Documentary Center (BDC) believes a crucial part of the conversation should be Joseph Rodríguez’s photo series and just-released book, LAPD 1994.
The BDC’s online exhibition with images and text from Rodríguez’s book gives us an up-close and personal look at the cops, victims, and violent perpetrators in working-class communities of Pico Union, Rampart, and South Central Los Angeles.

Germany , New-york , United-states , Brooklyn , United-kingdom , Washington , Mexico-city , Distrito-federal , Mexico , California , University-of-la-verne , Americans

Charanjeet Singh Arora joins Moving Walls as Director, Business Development


Arora had quit from his post as Co-CEO of Kinetic India in September last year
by
Updated: Jan 7, 2021 9:30 AM
Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic India, has joined Moving Walls as Director of Business Development. 
Arora had quit from his post in September last year. e4m has reached out to Moving Walls and is yet to get a response.
Back then, when e4m had reached out to him, Arora had spoken of plans to relocate to Indonesia “We all know what the market situation is like at the moment due to COVID, so as of now, I do not have anything in hand. Since the time the pandemic has started, I’ve been staying alone in Gurgaon and at the earliest opportunity I’ll be moving to Indonesia where my family is.”

Gurgaon , Haryana , India , Indonesia , Charanjeet-singh-arora , Interpublic-group , Lintas-media-group , Business-development , Star-group , Kinetic-india , Moving-walls , Sahara-media