REGISTER NOW The key tactic for CPA firms moving forward, and also what successfully guided many of them through the pandemic, is strategic prioritization, according to a panel of American Institute of CPAs and CPA.com leaders who led the keynote session Wednesday at the 2021 AICPA Engage conference. The conference is being hosted in Las Vegas and virtually July 27-29. AICPA chair and panelist Bill Pirolli shared a story of speaking with a firm leader this past year who was overwhelmed with her workload. “It was difficult there in that critical period — everything we were doing was critical to clients.”