8th March 2021 Rekorderlig is rolling out a new Pink Lemon cider in the UK to tap into the growing demand for new flavour variations in the category. The new variant is described as having a light, crisp citrus flavour with a hint of raspberry, reminiscent of pink lemonade. Citrus ciders performed particularly well in the off-trade during 2020 and have already taken 6% of the premium fruit cider volume share, contributing to 22% of value growth in the category. Rekorderlig Pink Lemon Cider will be available in 500ml bottles and is rolling out across selected retailers from this month. It will also be sold on Molson Coors Beverage Company’s direct-to-consumer site, Revl.