Reports: YouTube, Snapchat use on the rise Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here's the breakdown. First, the shift to streaming content. As the pandemic raged throughout 2020 more and more people turned to streaming options for both entertainment and news, as new data from Sightly and eMarketer underlines. Their new report shows that YouTube remains the most-viewed online video platform with 94% of US OTT viewers tuning in to the platform 'at least monthly' during the year. Netflix, by comparison, sees about 74% of OTT viewers tuning in at least monthly.