Restrictions on marketing of infant formula reauthorised by

Restrictions on marketing of infant formula reauthorised by ACCC


Restrictions on marketing of infant formula reauthorised by ACCC
July 27, 2021 10:23
The ACCC has reauthorised the restrictions on infant formula marketing.
The announcement:
The ACCC has reauthorised an agreement among infant formula manufacturers and importers that prohibits them from advertising and promoting infant formula directly to the public.
The Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF Agreement) has been authorised until 31 July 2024 after the ACCC accepted that the MAIF Agreement would continue to ensure important restrictions on the promotion of breastmilk substitutes.
“Without this agreement among infant formula manufacturers and importers there is a risk of an increase in the marketing of infant formula, both directly to consumers and indirectly through references to infants in the marketing of toddler milk,” ACCC Deputy Chair Delia Rickard said.

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