I remember back in 2007 when Amazon announced their first Kindle E-Ink portable reader, I honestly couldn’t imagine how it could be useful. Why in the world would I abandon print books and stare at yet another screen? A couple years later, I sat next to a (rather talkative) passenger on a trip to Seattle. She had an Amazon Kindle–it was the first time I’d seen one in person. While I knew all about the device’s functionality, I couldn’t get over how appealing the E-Ink display appeared. The image was greyscale, there was no backlighting and the print was incredibly crisp. It looked like great paper copy. She handed me her Kindle and I read a couple pages and was hooked.