Richard Edelman and his three daughters ride the rapids In an interview for the annual PRWeek Agency Business Report, Richard Edelman said he plans to remain CEO for another decade before handing over the reins to his successor. Up to now it had been assumed one of Edelman’s three daughters would be the heir apparent to the top job. All three of them are either working at or have worked at the agency. Following a period as Bay Area COO and technology lead, Margot Edelman was promoted to GM of the agency’s Bay Area operations in February. Her time at the agency has been bolstered by key business wins, increased market visibility and expansion in tech, venture capital and private equity. She reports to Russell Dubner, Edelman U.S. CEO and president.