• Tesco, Cradley Heath • Red By Night, Level Street, Brierley Hill • The Full Moon, High Street, Dudley The kits are designed to be easy to use and to keep an injured person alive until they can receive treatment from a paramedic or doctor. The roll out follows campaigning by Lynne Baird, whose son Daniel died in July 2017 after he was stabbed to death in Birmingham. Knife crime has doubled in the West Midlands since 2012 and the PCC has been keen to ensure these kits are distributed across the region to give victims the best chance of survival. On average it takes an ambulance 7 minutes to reach a patient, but bleeding from serious injuries can prove fatal in as little as 3.