RoadRunner Holdings Finds a Perfect Match, Completes Acquisition of JoJé Bar JoJé Founder and CEO Jess Cerra becomes the newest member of the RoadRunner team News provided by Share this article Share this article SAN FRANCISCO, March 17, 2021 /PRNewswire/ -- Since starting JoJé Bar in 2016, Founder and CEO Jess Cerra's mission has been to create a line of energy bars baked with real-food ingredients that strikes the perfect balance of taste and nutrition. While the bars fulfilled this quest - delivering some of the best-tasting bars on the market by being baked like a home-cooked style soft cookie, while providing easy-to-digest nutrients and sustained energy for athletes and active people - Cerra was also trying to find a way to balance all of her life's goals and ambitions, from being a founder and CEO, to a professional chef and instructor, a professional gravel cyclist and event organizer, as well as a journalist and TV correspondent.