Roger Federer on His New Gig: Swiss Tourism Spokesman In his new role, the tennis champion and avowed chocolate lover shares favorite places to hike, play tennis and eat in his home country. Roger Federer, the new spokesman for Switzerland Tourism, in the Engadine valley in southeastern Switzerland.Credit...Roger Federer By Dave Seminara Published May 8, 2021Updated May 10, 2021 Roger Federer, the Swiss 20-time Grand Slam champion, recently became an unpaid spokesman for Switzerland Tourism. In a Zoom call from his home in Switzerland’s Graubünden canton, he explained why travelers should visit his country when it reopens. Mr. Federer has had plenty of time to rediscover his own backyard during the pandemic, and reflect on how much his country means to him while he recovered from knee injury. (He will return to the ATP Tour in Geneva later this month.) During a 30-minute interview, he held court on his favorite hiking trails, some under-the-radar Swiss getaways and his love of Swiss chocolate, among other topics.