Roku’s Next Frontier Is Original Content The Roku Channel has also been a cash cow for the company. Roku has been on a roll in a big way for the last year or so, as the pandemic led to a lot of people staying home more and using the company’s products as a conduit for entertainment. The company’s stock has surged throughout the last year, from $119.38 a share a year ago to $474.74 today, as the company has become more of a household name over time, along with robust sales of both Roku-branded TVs and Roku boxes and sticks. Roku has said that its users streamed nearly sixty billion hours on the platform in 2020.