RollWorks Debuts New Feature Set to Give Marketing and Sales

RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys


RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys
Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey
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SAN FRANCISCO, May 3, 2021 /PRNewswire/ -- 
RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a set of new capabilities from the RollWorks platform that will help go-to-market teams uncover insights about account journeys, measure account progression and regression, and understand key drivers and trends for any velocity changes between stages.

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