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RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys


RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys
Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey
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SAN FRANCISCO, May 3, 2021 /PRNewswire/  
RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a set of new capabilities from the RollWorks platform that will help go-to-market teams uncover insights about account journeys, measure account progression and reg ....

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KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data


KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data
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B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.
RollWorks is excited to expand our data capabilities through our partnership with KickFire – Mike Stocker, VP of Partnerships at RollWorks
SAN JOSE, Calif. (PRWEB)
April 21, 2021
Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform.
“RollWorks is excited to expand our data capabilities through our partnership with KickFire,” said Mike Stocker, VP of Partnerships at RollWorks. “We are committed to helping go-to-market teams with their ABM efforts to grow their revenue, and comprehensive and accurate ....

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