Flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for the out there is absolutely doable a World Without waste thanks to our limited Plastic Recycling but how reliable the promise is that this multinational can recycling really make this problem. Go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on competence secret strategy which contradicts that convincing prejudice and none of us for all of those we dont know that are safe and dont resist the study of effect on the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote in the similarly he only going to see. What is the last to get to see this particular mike tyson yelled at us and like to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises of the Cocacola Company. The. Cocacola and plastic have a long standing relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the dounia. I got back nice a few nice to meet you yeah really welcome to the virginia coming out as it were going to find us yeah i doubt i have the drive was good that i wanted to run out yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when past it began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful. You here Keep America Beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least thats what i thought. You know because you see this sign everywhere in the United States is still a very present organization but it was founded surprisingly by the beverage burning in canning and Packaging Industries right the idea was that lets tell consumers theyre the bad ones theyre the litterbugs theyre throwing us away industry should be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful and huge that sense some people. Are bright. As one species. And this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man unless the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the cleanliness of their towns and its serious stuff theyre even discussing the color of that trash cans that have found. All the. Media isnt. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derek Robertson is a fan of soda. And listen closely some of his slip ups are extremely telling. I have a clear well i dont punish saul and the whole thing about. The character yet. Is that it doesnt care we do care and want to cry or she. Bendish well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use a lot of plastic and the problem today. Plastic Plastic Packaging has a very useful function in society and we need to we need to remember that the problems are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. What you dont want to say and then environment according to the head of the next says he ation which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. In order to finance these are the targets nobody anticipated. Would you want to drink here i dont know i mean im asking you these are judged until especially seeing my own demise asian and scotland as my digital ok im fundamentally fruitarian committed to that will i volunteer my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think theres going to continue or theres a surge of thing youre trying to create a measure of our influx of interest about stuff like youre trying to do you think there is one. We are concerned are you have sponsors again thats its a different model than a mob or to start a spin on your child isnt that the secret to her doing and good humor characters if you were to see see what it says. Your prosperous as i want to offset this crisis government discourse rest policies and the hideout express and some companies and some companies are nice. But i only join more than one. Mcdonalds bring us the starbucks. Or some free or some big brand names. We had to insist since the sixtys cocacola has been hating the way for other multinationals. You know world of big partisan groovy lot and conspiracy its time to wake up to dig deeper to hit the stories that made stream media refuses to tell more than ever we need to be smarter we need to stop slamming the door. And shouting past each other its time for Critical Thinking its time to fight for the middle for the truth the time is now were watching closely watching the hawks. What politicians do something. They put themselves on the line they get accepted or rejected. So when you want to be president or injury. Or somehow want to be preached. To the right to be press this is like the full story in the morning cant be good. Im interested always in the waters in the hollow. Theyre sitting. Thousands of american men and women choose to serve in the countrys military a decision that has shattered lives every bunkum to a complete. The day that i was raised to be instructed you know told. Well theyd kill me and i see how it destroyed my life any screamed at me and he made me come in and you grab my arm and he write me with his birth thinking if you take into account that women dont report because of the extreme retaliation its probably somewhere near about half a 1000000 women have now been sexually assaulted in the us military rape is a very very traumatizing thing tat happen but ive never seen trauma like ive seen from women who are veterans who have suffered military sexual trauma reporting rape is more likely to get the victim punished dont be offended i had an almost 10 year career or chose very invested in and i gave that up to report a sex offender who was not even put to justice or put on the registry this is simply an issue of our in violence male sexual predators for the large part of target whoever is there to prey upon whether thats a man or woman. The world is driven by shaped by one person with those words. The day or thinks. We dare to ask. But what if the so did john 2 really has decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent. Recycled plastic in its bottles by 2030 and thats on a global scale. Is absolutely doable theres a model there for the chinas a lot of polls of the world on how to create value out of plastic and get it we used. Of course that would be great news. But with all that we have learned about the companys strategy is we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the Coca Cola Group for a long time. And then bush is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Your best. See the poor job after the visit of the maids i mean. They are not. Supplied. Back to the 11. Renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics. Not 7 veges. The mayor. Said for the plastic was sickly. Or labor day when youve had a special project a fundamental difference and we are clearly very far from the target from the end years point of view cocacola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. As a whole lot of us you clash less volatile. Made of course. Sit back to test result that sanju wouldve called. Tele. The tool of call it. Says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Amidst the mass of information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the mix we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges. All the time it. Got ties in nicely 0. 0. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you 1. 00 euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of the old bottle that the company has correct at. Attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States im going to have to reach him nice to be examined thank you very much for the look on our precentor thank you thank you our knots. In this gentleman is called us and done aked he what the american environmentalists agency funny is hes also the best engineer in the world to investigate the ecological impact of cocacola bottles. Does a very imitation there are smaller the typical quote rattles about this from this big green translucent all risk less. Obvious to us. Than down a is referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 315 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that return a bull glass pollutes significantly less than plastic. But the company would never publicly share this information. We put this together for them. They didnt publish it you know why. They were not interested in it have airing the public see. The total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life way plastic. I watch them slowly introducing the plastic bottles easy go. For it i want to i even remember clearly one time going to a whole going allman to saying to bridget my wife as they go into the plaster bottle told you they would and they are not growing its just a 1st step sound nice that 10 eco plastic bottles playlist and one glass bottle. With this ad that for its new plastic bottle released in 1975 cocacola berries aston dominates report once and for all. Its life is tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. In the way there are good terrorists and bad debt is the bad news in the end then the United States deems to be a threat to the good that it is those who work in syria the cia and the u. S. Military were engaged in covert actions really throughout the world. Where they were assassinating populist leaders they were backing up right away military windows funding an army and death squads theres no any more because theres always a small. Really good this. Will make this manufactured get sentenced into the public will. When the ruling classes and protect themselves. In the final larry go around the lives and be the one person. Doing all middle of the room sick. Seemed wrong. To me to get