No idea what that is. But its certainly plastic. Jessica apparel man is a biologist accustomed to finding plastic in fish stomachs she has started a very unique collection. Casually often plastic bags. And this was all coiled up at the stomach when i found it had no idea what it wasnt all that it just. Or did you react when you find this installment i was shocked i started documenting at measuring it taking photos showing whoever else was around in the lab and we were kind of. We were just in our shock to think that these fish are are really ingesting this i mean. How disbelief the scientist has found plastic in the unlikely specimen known as the long fish. The young was not expecting such a surprising discovery when she began how this species. Fish live at a depth of about 200 to 400 metres and theyre clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. Even swimming at these depths the long sit fish manages to swallow trivial plastic objects. I mean occasionally you might find a brand name such as this. Bottle label. What is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. Is a. Design design is a pretty well known. Bottled water company. You know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. This is always more to things than just. Just water in the bottle. In fact sonny is one of the worlds best selling brands. And if youre not familiar with you will certainly know the name of the group behind it the Cocacola Company. Everyone knows cocacola but not everyone necessarily knows that the group is in china. Dozens of other brands just sunny as part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th in the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for that theres absolutely doable a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on competence secret strategy which contradicts that convincing prejudice and on up as one of the links dont go to the founders its just that no effect on the political focus for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsivity has never appeared to pull along then. What is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote in the somebody who. Only going to see. It proceed at this particular motel yet again thats a night to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises if the Cocacola Company. Cocacola and plastic have a longstanding relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the dinner. I got back nice to you nice to meet you yeah really welcome to. The series of the 5 but. I doubt i doubt what i have to drive is good that i wanted to run out yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller its retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when past it began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organization. Started by a bunch of kind of bearded environmentalist or at least thats what i thought. You know because you see this sign everywhere in the United States still a very present organization but it was founded surprisingly by the beverage brewing in canning and Packaging Industries right the idea was that lets tell consumers there are the bad ones there the litter bugs are throwing us away industry shouldnt be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful a huge that sense some people. Are bright. And this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message of. Consumers are the problem right not us industry but consumers are. Since the success of this ad but in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logan. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the plan and thats at their talents and its serious stuff theyre even discussing the color of that trash cans that never found. The holiday eve that he immediately goes. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derek Robertson is a plant of soda. And listen closely some of his slip ups are extremely telling. I have a clear well thought out on television and saw the thing about. Their hair. Is that it doesnt care we do care what fire she. Went there as well to the south and came to something i didnt. Want to see emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crank. Assume that you were drinking cocacola this morning is no single use bottled gas to get the problem today. The plastic i mean to. Stick packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely and music. What you dont want is a and then environment according to the head of an association which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets are. Getting some answers or cut out of your body and. What you want to doing here i dont know i mean what im asking you these are judged until this question i see my organization and scotland as my digital ok im fundamentally fruitarian committed to that will i volunteer my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think theres going to ensure that our city of thing you are trying to create a measure of our fun site of interest about one thing youre trying to do you think there is one no. One source are you have sponsors again thats its a different model than a mob or to start a strain on your child if you think that the secret to her doing and good humor terakhir you so if you were to see see what it says to house one says i want an option destroys the government discouragement us policies and they hire out extras and some companies and some companies and i think. That i want to join more than one. Mcdonalds starbucks. Most of reverse of big brand names. We had to insist since the sixtys cocacola has been hating the way for other. Multinationals. You know world of big partisan movies lot and conspiracy its time to wake up to dig deeper to hit the stories that Mainstream Media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the bath and shouting past each other its time for Critical Thinking its time to fight for the middle for the truth the time is now for watching closely watching the hawks. Well you know the fired they re kind of adopted because we were call pirate took so long ill be in there in this mall a ball its knicks it a hard pull one shifts and its scary but coffee into it to the limo self did big told fish already a 9 depress end of a dark dot i need wall and rick connor league conduct your shifting scopes 75 tongs troll in a bit toward several times a day with the big cleans its a know your get an idea on why she school if we have to understand we can all stay you steal it and just be with miss all deed is be only boy and use our lease im doing this because i want the for the future or world to future can generations to have out and enjoy the ocean ol we hat it but what its the soda done to really head decided to change a few months ago upon the launching its program for a World Without waste the Company Announced a set of very ambitious measure is to resolved the plastic pollution problem the coca cola the solution is recycling in the concept is simple the collect the used bottles to make new ones alter them didnt stumped joke at code up promise is to put 50 percent recycled plastic in its bottles by 2030 and thats on the global scale its absolutely doable theres a model there for the chinas a lot of parts of the world on how to create value out of plastic and get it we used. Of course that would be great news. But with all that we have learned about the companys strategies we wanted to check how often they actually keep their promises to merican company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the Cocacola Group for a long time. And then bush is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best cook at the lab see thats a good project just sort of the visit of candy. Something mace i mean the mace they all are a little clue very supplanted what earl of a country oh good vasant so lets take his wired to divest sigma i was acting 11th renewable plastic is essentially plastic made from a plant base but it still plastic and therefore it still bad for the environment that clears up the words now lets move on to this statistics its all to senator that job blues juggle kept of some to stick was you clicked not 7 veges stay on until she lost it so you 6 feet tall to mail or else at suny close sets for saw their plastic chrissy cli courtly on why end or leaves day when youve owned at a session on clue vicki funding me does a difference im fossil we are clearly very far from the target from the end years point of view cocacola is recycling targets office tum foremost a marketing ploy to ensure that the consumer keats buying their plastic bottles bizarre cute is in element s. Its as the whole lot of us you clash lessers wont at the valar lives not reads made of horror lemon secure as stash sit back through test which at fun you wouldve called you son class sits tele the tool of color have to cost ali as like say some for saw say says devout cocacola subtle statistical distortions are bad but the worst is yet to come we own cup at something sin this envelope which contains dozens of letters and didnt wreck ords from these document should have remained confidential but they were published anonymously on the internet a few months ago we catholic sifted through all the information on found that we could not be further from dad ambitious a World Without waste slogan emmetts the massive information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the next we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges sit. On the tablet. Customize it myself. Say are real. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Body posit system works like this when you buy your drink you. Pay lets say a year 0 for it and you also pay an extra charge the deposit and lets say 0. 20 per bottle in total itd cost you 1. 00 euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of us out and no one wants to throw their bottles away any more well written. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. So once and the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States and im going to go to richard nice to me its nearly thank you very much for coming to the center thank you thank you very much. And this gentleman is called us and done a cook he was with the american environmentalists agency for many years hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. That does a fair imitation but there are smaller. Typical quote battles about this from this big green translucent all. Riskless. Always close. Down a its referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account in all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 15. 00 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well that the start of the seventys that return apple gloss pollutes significantly less than plastic. But the company would never publicly share this information. We put this together for them and they didnt publish it you know why. They were not interested in him to have airing the public see that the total picture. Why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life wait plastic. I watch them slowly introducing the plastic bottles easy go free ok. For someone tell i even remember clearly one time going to a whole going omen to same to bridget my wife as their go into the plus or bottle. Told her they would and they are not growing its just a 1st step. Serialized that 10 eco plastic bottles playlist and one glass bottle. With this ad that for its new plastic bottle released in 1975 cocacola various aston danis report once and for all. Its life is tough its easy to let. The american Company Never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on would plastic devastates beaches. And the 1st ecologists begin to protest ag