Is just want to know bottle. In front does sonny is one of the worlds best selling brands. And if youre not familiar with deaths on the you will certainly know the name of the group behind it the Cocacola Company. Everyone knows cocacola but not everyone necessarily knows that the group is in charge of dozens of other brands. As part of the Cocacola Company and sprite 2 there is also minute maid raid and of course from one of the companys flagship brands. Every year the groups 120000000000. 00 bottles across the globe thats almost. A 2nd and this mass produce. Is creating a devastating mass pollution. In january 2800 the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for that theres absolutely doable for a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on competence secret strategy which contradicts their convincing ideas and none of us follow the link. To find doctors or study of affect the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote in the symbol he come with them and if they are what is that got to get us into this particular title that doesnt work. Come on one last drink for the road welcome to the Wonderful World of the plastic promises of the Cocacola Company. The. Cocacola and plastic have a longstanding relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the dinner. I got back nice to meet you nice to meet you yes please welcome to. The series of the 5. Drivers that are going to have come on him yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller its retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when past it began to revolutionize Consumer Society we begin to see massive amounts of litter piling up around the country cocacola trying to respond to this wow were getting blamed for all this aluminum waste and all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least thats what i thought. You know because you see this sign everywhere in the United States is still a very present organization but it was founded surprisingly by the beverage burning in canning and Packaging Industries right the idea was that lets tell consumers theyre the bad ones theyre the litterbugs theyre throwing this away industry shouldnt be blamed. For all this waste. And so this native american looking like a character from an old west and makes the Keep America Beautiful and huge that sense some people. Are bright. Was one speech. And this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man unless the camera up towards the crying indians face and theres a tear in the snare it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe theyre here to speak about the plan in this at that and its serious stuff theyre even discussing the color of that trash cans that kind of thing. The all. The media is us. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derrick Robertson is a plant of soda. And listen closely some of his slip ups are extremely telling. I have a clear well known issue and saw in the whole thing. That yes yes. Yes it does here we do care and want to hire she. Bendish well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american prime. Assume that you were drinking cocacola this morning is the single use bottled plastic of the problem today. Plastic Plastic Packaging has a very useful function in society and we need to we need to remember that the front of a very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely amused at. What you dont want to say and then environment according to the head of an association which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets are. You looking for some answers or cut out of the budget and is it fair. What you want you doing here i dont look i mean what im asking you these are judged until this question i see my own guys eastern and scotland as my digital ok im fundamentally so tell you im committed to that will i volunteer my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think theres going to continue as i said do you think you are trying to create a measure of our influx of interest about one thing youre trying to do you think there is one. We are so concerned are you have sponsors again thats its a different model than a mob or to start explaining your child isnt that the secret to her doing and good humor terakhir you so if you were to see see what it says. Your house once i want to offset this christ government with scores rest policies and the kind of express and some companies and some companies that time. But i only joined one of the. Mcdonalds bring us starbucks. One some more something brand names. We had to insist since the sixtys has been paid in that way for other multinationals. Cut. Us. In a world of big partisan new laws and conspiracy its time to wake up to dig deeper to hit the stories that made stream media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the past and shouting past each other its time for Critical Thinking its time to fight for the middle for the truth the time is now were watching closely watching the hawks. And. Im not one who will ever argue that there are worthy enemy were the victims its also important to also distinguish the fact that whenever we have a crime. The enormity of the job of the army in genocide and other cases of genocide that that were talking about issues of confronting it acknowledging it and injustice and reparations for it are important it is important to confront the crimes wherever they happen but it shouldnt be means to dilute you know the experience of. In this particular case of the ivy. League. But what if the soda giant really had decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale. Is absolutely doable theres a model there for the chinas a lot of parts of the world on how to create value out of plastic and get it we use. Of course that would be great news. But with all that we have learned about the companys strategies we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic the year ends take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the Coca Cola Group for a long time. Is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best cook at their lab ssage plastic you project just sort of the visit of the maids i mean the mess they are in. Supply of a country. Back to 11th renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics. There are 7 vegetarian now. So 60. To male and. That soon will set for the plastic or sickly. And olives day when youve owned at a special project a fundamental difference and we are clearly very far from the target from the n. T. S. B. Point of view cocacola is recycling targets off 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles of his law is that all along tests. As a lot of us last less were sold at bizarre lot of. Native corelate secure. Sabbats. At sanju would have called you. To tell you. The truth of college costs. Says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Amidst the mass of information this document caught our attention its dated from 2016 and signed by the cocacola is a lot being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with cocacola as interests. In the next we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola. As decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges sit out. All the talent. Sit out. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you 1. 00 euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. So once and take the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States and im going to have to reach him nice to be its nearly thank you very much for coming to our tree center thank you so here i am knots. And this gentleman is called us and down aked he was up to the american environmentalists agency familias hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. That does a very imitation there are smaller. Typical quote battles about this this big green translucent all risk less. Obvious to us. Than down a is referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer over here comparing the environmentalists impact of gloss bottles to that of a new mini and cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the return on. Provided it makes 15 trips before it is discard is the ecological container proposed. Thanks to this report the Cocacola Company knows full well at the start of the seventys that return apple glass pollutes significantly less than plastic. But the company would never publicly share this information. We put this together for them and they didnt publish it you know why. They were not interested in it have everything the public see. The total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life way plastic. I watch them slowly introducing the plastic bottles easy go. For i want all i even remember clearly one time going to hold going home and they saying to bridget my wife as a theyre going to plus a bottle. Told you they would and they are not growing its just a 1st step. Sound nice that 10 easy cups testicles playlist and one glass bottle. With this ad that for its new plastic bottle released in 1975 cocacola various aston danis report once and for all. Its life is tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then is isnt the only one flooding the market its a tidal wave from the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollute. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. Is youll be a reflection of reality. In the world transformed. What will make you feel safe. Isolation community. Are you going the right way or are you being led so. What is true. Is faith. In the world corrupted you need to descend. To join us in the depths. Or remain in the shallows. Taxes are not going to do it and you have to go right to the root of things its assets and debts of the Balance SheetBalance Sheets is what they should talk about and thats where we can be clear because taxation is the dumb one of trying to get the wealth back from the from the wealthy. Max and stacey are continuing on our south american tour and as you can see behind me we are in Rio De Janeiro oh my god so beautiful so much going on this was a country in transition. My name is such. As to see what i dont see its. Going to be you know. When you know weve got. To cause. The movement you know and i see spirits and i used down sixtys to make any babies you know food school and drugs used to people. Who people who comes to cl