A red. Design design is a pretty well known. Bottled water company. You know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. This is always more to taste than just. Just watching the bottle. In front one of the worlds best selling brands. And if youre not familiar with you will certainly know the name of the group behind it the Cocacola Company. Everyone knows cocacola but not everyone necessarily knows that the group is in charge. Dozens of other brands just sunny as part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th in the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for that theres absolutely doable a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on confidence secret strategy which contradicts that convincing prejudice and on up was full of those we dont know the set boundaries just says that no effect i know the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote and invest the money here. Only going to see. It proceed at this particular motel yet again thats a night to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises if the Cocacola Company. Cocacola and plastic have a longstanding relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the dounia. I got back nicely thank you nice to meet you yeah really welcome to. You know this is going to 5. Yeah i know the drive is good that i wanted to come on and yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller its retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when pasty began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organizations. Started by a bunch of kind of bearded environmentalist at least thats what i thought. You know because you see this sign everywhere in the United States still a very present organization but it was founded surprisingly by the beverage brewing in canning and Packaging Industries right the idea was that lets tell consumers theyre the bad ones theyre the litterbug theyre throwing this away industry should be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful and huge that sense some people. Are bright. As one speech. And this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the plan in this at that and its serious stuff theyre even discussing the color of that trash cans that every town. Hall meeting. That he immediately goes. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derek Robertson is a plan of soda. And listen closely some of his slip ups are extremely telling. I have a clear well known issue and so all of the things out. There get get. As it does here we do care and want to hire she. Bendish well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use a lot of plastic and the problem today. Plastic Plastic Packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. What you dont want to say and then environment according to the head of the necessity ation which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. In order to finance these are the targets of the budget and it is. What you want to doing here i dont know i mean what im asking you these are legitimate until this question i see my own guys asian and scotland as my digital ok im fundamentally through tell you im committed to that will i volunteer my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think theres going to ensure that asserts you think you are trying to create a measure of our fun site of interest about stuff like youre trying to do you think there is one. We are so concerned are you have sponsors again thats its a different model than a mob or to start a spin on her child isnt that the secret to her doing and good humor characters if you were to see to see what it says. Your house once i want to ship destroys go home and the scores risk policies and the high of experts and some companies and some company time. But i dont want 2 or more of them. Mcdonalds bring us starbucks. Or some freedom or some big brand names. We had to insist since the sixtys has been paid in the way for other multinationals. 6 guys or financial survival. When customers go by to reduce the price. Didnt help well reduce and lower. Thats undercutting but whats good for food markets is fuck good for the global economy. Join me every thursday on the alex simon shore and ill be speaking to guests of the world of politics Small Business im show business ill see if. The im a go is like the child in the room its impulsivity its narcissism its us versus them its fear the prefrontal cortex is empathy its compassion its thinking about the future in terms of what we do today thats where we need to make our decisions based from from the prefrontal cortex unfortunately when we eat the modern diet of our planet or when we watch the news or we spend too much time online we lock in to be a make believe we lock in to the child in the room and were not able to make good decisions. President ial candidates debate the future of the u. S. Every week. Student. Money. But what if the soda giant really has decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale. Is absolutely doable theres a model there for the chinas a lot of polls in the world on how to create value out of plastic and get it we used. Of course that would be great news. But with all that we have learned about the companys strategy is we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic the years take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we so want to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept and we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the. Recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants dog and we arranged a meeting with an ngo that has been interested in the Coca Cola Group for a long time. Len bush is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best. See put just sort of the visit of the mice and the mess they are in. Supply of a country. Acting in a. Renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics. Not 7 bad just say. So 60. Thats set for the plastic or sickly. Or labor day when youve owned at a special project a fundamental difference and we are clearly very far from the target from the n. G. s point of view cocacola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. On tests. As a whole lot of us to clash lesser dollars no 3 pts. Sabbats. That sanju would have called you some class to tell. The truth of college costs. Says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Amidst the mass of information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the next we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges says. Other talents but the ties in. Many. Say are real. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. The deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you one euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of old bottle that the company has forever at. Attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States im going to give it to reach here nice to be its nearly thank you very much for a look on our precentor thank you so here i am knots. And this gentleman is called us and down a he what the american environmentalists agency for many is hes also the best engineer in the world to investigate the ecological impact of cocacola bottles. Does a very imitation there are smaller the typical quote battles about this this big green translucent always glass. Over is to us. Down a its referring to the beginning of the seventys. That was when the Cocacola Company began to show an interest in plastic and to reach out to ems. What they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through 15. 00 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that return a bull glass pollutes c. If it can clean less than plastic. But the company would never publicly share this information. We put this together for them and they didnt publish it you know why. They were not interested in it have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life weight plastic bottles i watch them slowly introducing the plastic bottles easy go free alcohol of outlet for i want all i even remember clearly one time going to a whole going omen to same to bridget my wife as a theyre going to the plus or bottle. The dog or they would and they are not growing its just a 1st step. Serialized that ted eco plastic bottles playlist and one glass bottle. With this ad that for its new plastic bottle released in 1975 cocacola berries aston danis report once and for all. Its life is tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on would plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a 4th through turn at the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this stadium we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with those ways. Lists lists lists lists claims. Lipped. Playing. And very well might continue watching on since last. It is a long held tradition on cross talk to take stock of the year that is about to pass we have a look at what moved us what changed and what gave us concern about us 2019 the good the bad in the uk. My name is suck. On the world social media this is jack see what i dont see its. Over the border you know if. You want to know weve got to get it out. Too cause those who you need to move around you will not see scoots and i use down 6 each to make it very very easy and also to meet school on drugs used to people. Who. Know. Who these clubs before school clubs because clubs during his childhood he said if the life a music that. I love to jazz because he makes me copy i love he does because he makes me copy playing moved from. And when you get to. Be on dancing