As we move ever further over the threshold into the new normal of a Covid-19 world, we are awash in data. There are algorithms that work out what we like, fed every time we click on a website or “like” something on social media. Artificial intelligence knows more about us than we do ourselves; it knows more about our businesses. Ultimately AI will lead to autonomous driving, autonomous shopping, perhaps even autonomous living — or will it? There’s data available on everything. Masses and masses of it, expanding every day as we add smart devices to our lives, tracking heartbeats and steps and even our pulse oxygen levels.