Ruby Hotels drives conversion with Bookboost guest messaging SWEDEN, 4 hours, 34 minutes ago Luxury hotel brand Ruby Hotels has improved conversion and reduced costs through direct guest connections - a result of partnering with Bookboost Guest Messaging to better connect with guests to provide unique stay experiences.
On implementing the guest engagement platform, the Ruby team identified best use case scenarios to build guest relationships and drive cost-saving initiatives. Ruby Hotels identified products to offer by text message to achieve a better level of conversion, incorporating its Green Option - where guests skip a day room cleaning in return for a cocktail - which achieved a staggering 29 per cent conversion rate, compared to only 0.1 per cent by email.