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Ruby Hotels drives conversion with Bookboost guest messaging


Ruby Hotels drives conversion with Bookboost guest messaging
SWEDEN, 4 hours, 34 minutes
ago
Luxury hotel brand Ruby Hotels has improved conversion and reduced costs through direct guest connections -  a result of partnering with Bookboost Guest Messaging to better connect with guests to provide unique stay experiences.
 
On implementing the guest engagement platform, the Ruby team identified best use case scenarios to build guest relationships and drive cost-saving initiatives. Ruby Hotels identified products to offer by text message to achieve a better level of conversion, incorporating its Green Option - where guests skip a day room cleaning in return for a cocktail - which achieved a staggering 29 per cent conversion rate, compared to only 0.1 per cent by email. ....

Tobias Koehler , Ruby Hotels , Systems Commerce At Ruby Hotels , Tradearabia News Service , Bookboost Guest Messaging , Green Option , Group Director Systems , Guest Messaging , Daan De Bruijn , Omnichannel Website Chat , Proactive Direct Messaging , Arabia News Service , ரூபி ஹோட்டல் , பச்சை விருப்பம் , விருந்தினர் செய்தி அனுப்புதல் , டான் டி ப்ருய்ஜ்ன் , ஓம்நிச்சிதந்னேல் இணையதளம் அரட்டை , ப்ரோவாக்டிவ் நேரடி செய்தி அனுப்புதல் , அரேபியா செய்தி சேவை ,